This diction aims at familiar effects for audiences, ready communication, sympathetic attention. It is transparent, does not call attention to itself, is modest, collectivist, not individualised.
- This diction rests on a static concept of the true nature of the world, or of the world as how it ought to be, as a harmonious whole, etc.
- The familiarity of this diction establishes the link between the poet and audience.
- It makes attention easier, characters and actions clearer and more memorable.
- Familiarity, transparency and self projection are themselves poetic effects that convey warmth, sympathy and anxiety.
- The use of familiar phraseology is more common in the style at the beginning of poems, to introduce the poet, establish a bond with the audience, express an attitude to the forthcoming story, and to start it off. This can also be seen in adjectival phrase, “fresshe May” from "The Merchant's Tale".